Shopify Operator · E-Commerce Systems
Building stores
that convert.
15+ years across e-commerce, account management, and apparel brand operations. I build the infrastructure that turns brands into businesses.
Shopify Operator · E-Commerce Systems
15+ years across e-commerce, account management, and apparel brand operations. I build the infrastructure that turns brands into businesses.
Bridging jiu-jitsu, artists, and athletes through premium custom training gear.
Built the entire storefront from zero — collection architecture, Meta Commerce Manager, Instagram Shop, abandoned cart flows, and a welcome series. Clean, scalable infrastructure designed for a brand moving from early-stage to multi-channel apparel.
One of BJJ’s most recognized names had no real infrastructure to monetize his brand. Restructured the entire product catalog and collection architecture. Built and manage email campaigns as the primary sales channel.
→
Inherited a storefront in complete disarray — no collection logic, out-of-stock catalog, no path to purchase. Full rebuild. Now running real campaigns, social commerce, and dropping seasonal collections with intention.
→Not just setup — architecture, strategy, and the operational thinking that keeps a store running and converting long after launch.
Open to new projects
If you’re running on a store that wasn’t built right or has never been properly structured, that’s a revenue problem. Let’s fix it.
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